Sunday, November 14, 2021 – The D3 Bahasa Inggris programme at Fakultas Ilmu Budaya Universitas Jenderal Soedirman held a virtual KKL (field study) with the theme Content Writing for English Business Communication, inviting speaker Kak Fadel Yulian, founder of lapakkata.id, a copywriter, content writer, and digital marketing specialist. The KKL activity was attended by 63 participants from both lecturers and students of D3 Bahasa Inggris as well as the general public. The KKL with the theme Content Writing for English Business Communication covered the differences between content writing and copywriting, techniques or methods for creating copywriting, and demonstrations of several copywriting examples that can attract audience attention.
With the implementation of the KKL themed Content Writing for English Business Communication, the programme hopes its students can develop broader perspectives for the job market that brings opportunities for the future of the young generation. Additionally, the programme also hopes students are able to fill their study time with activities that can develop their ideas and creativity in writing that can bring benefits.