Sunday, November 14, 2021 The D3 Bahasa Inggris programme of Fakultas Ilmu Budaya Unsoed held a virtual field study with the theme Content Writing for English Business Communication by inviting speaker Kak Fadel Yulian, who is the founder of lapakkata.id, a copywriter, content writer, and also digital marketing specialist. This field study activity was attended by 63 participants from both lecturers and students of D3 Bahasa Inggris as well as the general public. The field study with the theme Content Writing for English Business Communication covered the differences between content writing and copywriting, techniques or ways to create copywriting, and demonstrated several examples of copywriting that can attract audience attention.
By organizing the field study themed Content Writing for English Business Communication, the programme hopes that its students can think broadly about the world of work that brings opportunities for the future of the younger generation. In addition, the programme also hopes that students are able to fill their study time with activities that can develop their ideas and creativity in writing that can bring benefits.