(25/05/2022) The Covid-19 pandemic has significantly impacted the continuity of student businesses and is considered likely to bring about changes in business in this pandemic era. Nevertheless, running an online shop business funded by the campus does not mean one can take it easy. For students, business must certainly continue to run effectively in order to survive, especially during this pandemic period which could be an opportunity to optimize business strategies.
Most people often feel confused about choosing the right gift to give. From this point emerged an idea to create a creative business opportunity: custom acrylic gift. Besides its economical price, this product can also be designed according to customer requests. Custom acrylic gift is a room decoration made of acrylic material. As a material that has competitive advantages over glass, wood, and even metal, acrylic is considered the most practical and flexible material. Acrylic will look like plastic resembling glass, transparent, yet not entirely made of plastic. Currently, room decorations are highly sought after by all groups, both old and young, because room decorations can add aesthetic elements to a room. Everyone also surely likes things that have uniqueness. This uniqueness itself is the main value of this product.
From the opportunity that has been described, the custom acrylic gift business captures a very good and highly potential business opportunity for development. We then formed a team consisting of Rahma Fitriyani, Maulana Izzul Haq, Finalia Nur Azizah, and Tazkiyatul Mar’ah. Our team submitted a proposal for the Student Entrepreneur Program (PMW) so that the creative business proposal could be funded by the university. Our custom acrylic gift proposal passed the university selection and received initial capital from Universitas Jenderal Soedirman. We as young generation successors of the nation must be able to utilize this opportunity as concrete proof of our aspirations. In its implementation, we will conduct marketing both online and offline.
The acrylic used is acrylic in the form of clear sheets with varying sizes. The acrylic will be designed using quality glossy vinyl stickers with fancy designs. The sticker design can also be made according to customer requests. When ordering custom acrylic gift, customers will also receive a wooden stand so that the acrylic can be displayed in a room. In addition, this product will be packaged attractively and exclusively using a cardboard box that contains a thank you card, hang tag label and sticker. For long-distance shipping, customers do not need to worry because this product will also be packaged safely using bubble wrap and polymailer plastic so that the product can reach the customer’s hands safely without any damage whatsoever.
What distinguishes “Cherry Blossom” custom acrylic gift from other custom acrylic gift products is that this product has a special value for its recipient. Customers can write their own letter to the intended person. In addition, we also provide very attractive letter designs, for example letters with a vintage style which is one of the styles that is currently hype. We are still actively running the ‘Cherry Blossom’ custom acrylic gift business through our Instagram page at @cherryblossom.gift. (RF)